SMX 2015 – Competitive Intelligence
This is a selection of good resources that I needed to use more than once. Usually as different people still have the same questions. While the tools that are linked are rather a representative market overview, most of the other ressources are more of a recommendation by me. A lot of good reads in there.
You are missing something in here and think I could like it? Tell me.
Page Speed
- The Performance Golden Rule – Steve Souders – Developer of YSlow on Page Speed
- Web Performance Best Practises – Important tipps at Google Developers
- Best Practices – by Yahoo!
- 14 Rules for Faster-Loading Web Sites – Golden Rules (Steve Souders)
- Performance Tuning – @Airbnb (feat. Steve Souders)
- Slideshare Profile – of Steve Souders (as he is the messiah of Speed)
- PageSpeed Insights – PageSpeed Analysis by Google
- GTmetrics – Good page speed testing tool incl. recommendations
- Pingdom – Website Speed Test
- Akamai Study – About the implication of slow pages on customer satisfaction
- SOASTA Study – finds 1sec mobile page speed = 27% conversion
- WebPageTest – PageSpeed analysis using different browsers and server locations
- YSlow – Browser Plugin to optimize page speed
- SmushIt – Shrinks images to the optimal size
- PNGgauntlet – optimizes PNGs
- JPEGmini – optimizes JPGs
- kraken.io – probably the best tool to optimize images, has a price tag though
- SpriteCow – Easy CSS sprite management
- SpriteMe – Spriting made easy
- PageSpeed AddOn – by Google
- Visualizing Web Performance – by Strangeloop
- State of the Union Web Performace Reports – by Radware
- Optimizing Performance – Google Developers
- Optimizing the Critical Rendering Path – Make the web fast (Google)
- Sitespeed.io – PageSpeed Monitoring over Time
Sharability
- Facebook OpenGraph – Gives you control over the appearance of your URLs once they become shared or liked
- Open Graph Debugger – Check what you’re sending
- Social Plugins by Facebook – All buttons, boxes and plugins you might want to use
- Twitter Cards – Same for twitter.com
- Interactive G+ Posts – And for G+
OnPage Tools
- OnPage.org– by Marcus Tandler & Team
- Sistrix Optimizer – by Johannes Beus aka. Sistrix
- QuickSprout.com – quick onpage overview
- Strucr – by Tobias Schwarz
- ScreamingFrog – Easy Crawling (Guide)
- XENU Link Sleuth – by Tilman Hausherr
- SEO Toolkit – by Microsoft
- Wave – XRay Tool
- Browseo – Onpage Info Retrieval
- Flang – hreflang Testing Tool
- Media Flow – hreflang sitemaps tool
- URIvalet – Server Header Check
- SE Robots Simulator – Check what Google sees in a specific URL
- FeedtheBot – Set of onPage Tolls
- SiteLiner – Find onpage Issues quick and simple
Ranking Tracking and Visibility
- SISTRIX Toolbox – by Johannes Beus
- SearchMetrics Suite – by Marcus & his Berlin Team
App Store Optimization
- AppAnnie
- AppNique
- SensorTower
- Appbot.co – App Review Insights & Management
Organic Ranking Volatility & Algorithmic flux
- MozCast.com – Index weather report by MOZ
- SEOwetter.de – German index flux by Abakus
- SERP Volatility Index – by SERPs.com
- US Serp Fluctuation – by SERPmetrics
- Algoroo – by DEJAN SEO
- Google Algo Changes – by AWR
Backlink Index Tools
- ahrefs.com – My preferred analysis and monitoring tool, though the next one is not really worse
- MajesticSEO.com – Does the same, I just like ahrefs.com more
- LRT – LinkResearchTools: More predifined reports and some tutorials what to check
- Google WMT – Still better than nothing…
- Bing WMT – Additional data to Google WMT
- WebMeUp – another nice tool for backlink analysis
Technical SEO
- .htaccess – 10 Snippets you might want to use
- Guide to Rich Snippets & Schema.org – by SEOGadget
Linkbuilding
- 131 Legitimate Link-Building-Strategies – A lot of ideas by Julie Joyce
- 18 Essential Ressources – comprehensive lists of linkbuilding posts
- 50+ Creative link building ideas – pointblankSEO.com
- 31 Linkbuilding Tactics – MOZ
- 500+ Ways to Build Backlinks – Northcutt.com
Monitoring (Uptime)
- Pingdom – Uptime and Page Speed Monitoring
- Mon.itor.us – Uptime & Page Speed
Load Testing
- Blitz.io – Load Testing from the cloud (or just killing your server)
Tech Stats
- BrowserScope.org – comparing browser performance?
- BuiltWith Technology Usage – market shares of CMS, technologies, AdNetworks and tracking solutions
- InternetWorldStats.com – internet usage, penetration, population etc
- Global Internet Trends – awesome trends by KPCB
Market Research
- Google Globalmarketfinder – Lets you translate keywords automatically and estimates search volume for dozens of markets
- Trading Economics – GDP, Internet Penetration, Forecasts & Outlooks etc
- BI Intelligence – Market Shares Tablet, Mobile, Online Advertising, etc…
- The Daily Gieselmann – Identifying consistent growth
- Global Ecommerce Study – by ATKearney
- NetMarketShare.com – Browser Market Shares
- Google Search Stats – by InternetLiveStats.com
PR & Content Marketing
- AllYouCanRead.com – 25.000 publications in 220 countries
- JustReachOut.io – Find reporters writing about topic XYZ
- World-Newspapers – News index
- Paperboy – News index
- NewsPaperIndex.com – Directory of Newspapers
- OnlineNewspapers.com – Another Directory
Competitive Intelligence
- Verify1st – spy activities and websites of the competition
- Netcomber – refacturing the Google Domain Network Tool
- SimilarWeb – nice insights in websites of your competition
- Quantcast – traffic insights to 3rd pary websites
- Compete – similar tool
Social Intelligence
- SocialBakers.com – Track all social networks
- CircleCount.com – Track G+ followers
- TwitterCounter.com – Track Twitter Followers
- FollowerWonk – Find influential Twitter profiles
- Klout – Measure social influence of People
- SocialMention – Track mentions and sentiment of your brand
- TalkWalker – Track mentions just like with Google Alerts
- Comparison of Social Tools – german only 🙁
- Icerocket Meltwater – keep track of social mentions
- Knowem – track, register and manage social accounts
- BuzzSumo – Identify the most shared links and key influencers for any topic
- socialcrawlytics.com – Find successful content on 3rd party domains and topics
- Google+ Platform Insights – For businesses only
- Sonar.Bottlenose – Trending social topics with sentiment
Ad Intelligence & Keyword Discovery
- WhatRunsWhere.com – spy on your competitions GDN ads
- AdGooroo.com – Analyse PPC Campaigns (and more)
- SEMRush.com – Analyse PPC Campaigns
- KeywordSpy.com – Analyse PPC Campaigns
- YouTube Keyword Tool – guess what?
- DoubleClick Rich Media Gallery – Benchmark your display campaign
- Kai Keyword Tool – by Search One
- iSpionage – Spy on your competitor’s Adwords campaigns
- FreshKey – Amazon Keyword Data
- SEO Chat – Suggest Tool
- 60+ Keyword Research Tools – Great compilation
- keywordtool.io – pretty good sugggest scraper
- HyperSuggest – Pretty neat Suggest Tool
- CTR Study – by AWR
- AnswerThePublic – Questions with Keyword
Keyword Tracking
- GetStat.com
- AuthorityLabs.com
- RankWatch.com
- AWRcloud.com
Search Engines & Crawling Tools
- Nerdydata.com – Source Code Search Enginge
- Showdan – Lets you look for certain software or server configurations and possibly find vulnurable machines
- SpiderFoot – Open Source Footprinting Tool
Facebook Advertising
- Ad Format Guide – for Facebook Ads
- Jon Loomer – FB Advertising Guidance
- Find your Audience – by Qwaya
Conversion Rate & UX
- 18 Tools for CRO – stateofdigital.com
- BounceExchange – Stop visitors from bouncing (Love this tool!)
- CrazyEgg – Eye Tracking & Heatmaps
- Kampyle – Get feedback easily
- Opimizely – Really easy A/B testing
- m-pathy – easy mouse tracking and UX tool
- MouseFlow – affordable mouse tracking
- EyeQuant – EyeTracking based on historical data
- PlanBCD – Crowd Input for A/B testing
- GoodUI – some brilliant ideas which you should test first
- Qualaroo – Insights to Improve Your Website
- 32 CRO Tools – Selection of quantitative, qualitative and workflow tools
- BloomReach – related products & searches
- Chi² Test – by Evan Miller
- HotJar – All in one toolbox incl. heatmaps, forms, polls, etc
Misc
- VisualWebsiteOptimizer – simple A/B tests incl. heatmaps
- Curebit – lean refer a friend program
- Rubular.com – check RegExp
- CustomReportSharing.com – Find one-click Google Analytics reportings
- 100 Tools for Devs – Anything you need to code
- 100 free SEO Tools – MOZ
- Gigya – Connected Consumer Management Suite
Startups
- Startup KPIs – The Complete Quantitative Guide To Judging Your Startup
- Startup Wiki – You name it…
Data Visualization & Infographics
- visual.ly – search engine for infographics
- ripetungi – Like the references
- AKAMAI Net Usage Index – How busy is the net right now?
- Dashing.io – custom dashboard framework
- GeckoBoard – easily build dashboars with multiple API connections
SEO 101
- Guide to advanced SEO – by Neil Patel
- Google Webmaster Academy – really basic
- Beginners Guide to SEO – SEOmoz
- 96 SEO Quick Wins – by BlueGlass
- SEO Cheat Sheet – by MOZ
- SEO Starter Guide – by Google
- Mammoth Guide to WMT – Silicon Beach Training
- Google Webmaster Academy – Training sessions
Link Building
- 33 Links and how to get them – Justin Briggs
- 55 Linkbuilding Tools – Clambr.com
Bing.com Links
- Webmaster Tools – Yes, they also have some
- Connected Pages – Verify offsite pages to
Yandex Links
- Webmaster Tools – Requires Yandex Account (TR version)
- Yandex Blog – Some insights
- Metrika – Yandex website analytics
Google Papers & Help
- Think with Google – Let Google think for you
- Google Research – Papers
- Full Value of Search – Google selling Google
- Export Business Map – Find basic information for expansion
- Consumer Barometer – Do a lot of reasearch, or just accept that Google is THE traffic channel
- Creative Sandbox – Hall of Fame of Great Campaigns
- Google Webinars – Some online webinars
Google Tools & Products
Personal Data
- Location History – See what Google knows & stores about your location
- Google Ad Targeting – What does Google think about you?
- All ads you’ve ever clicked on Google – At least since and as long as you’re logged in…
- 6 Links – What Google knows about you
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