SMX 2015 – Competitive Intelligence

This is a selection of good resources that I needed to use more than once. Usually as different people still have the same questions. While the tools that are linked are rather a representative market overview, most of the other ressources are more of a recommendation by me. A lot of good reads in there.

You are missing something in here and think I could like it? Tell me.

Page Speed


OnPage Tools

Ranking Tracking and Visibility

App Store Optimization

  • AppAnnie
  • AppNique
  • SensorTower
  • Appbot.co – App Review Insights & Management

Organic Ranking Volatility & Algorithmic flux

Backlink Index Tools

  • ahrefs.com – My preferred analysis and monitoring tool, though the next one is not really worse
  • MajesticSEO.com – Does the same, I just like ahrefs.com more
  • LRT – LinkResearchTools: More predifined reports and some tutorials what to check
  • Google WMT – Still better than nothing…
  • Bing WMT – Additional data to Google WMT
  • WebMeUp – another nice tool for backlink analysis

Technical SEO


Monitoring (Uptime)

Load Testing

  • Blitz.io – Load Testing from the cloud (or just killing your server)

Tech Stats

Market Research

PR & Content Marketing

Competitive Intelligence

  • Verify1st – spy activities and websites of the competition
  • Netcomber – refacturing the Google Domain Network Tool
  • SimilarWeb – nice insights in websites of your competition
  • Quantcast – traffic insights to 3rd pary websites
  • Compete – similar tool

Social Intelligence

Ad Intelligence & Keyword Discovery

Keyword Tracking

  • GetStat.com
  • AuthorityLabs.com
  • RankWatch.com
  • AWRcloud.com

Search Engines & Crawling Tools

  • Nerdydata.com – Source Code Search Enginge
  • Showdan – Lets you look for certain software or server configurations and possibly find vulnurable machines
  • SpiderFoot – Open Source Footprinting Tool

Facebook Advertising

Conversion Rate & UX

  • 18 Tools for CRO – stateofdigital.com
  • BounceExchange – Stop visitors from bouncing (Love this tool!)
  • CrazyEgg – Eye Tracking & Heatmaps
  • Kampyle – Get feedback easily
  • Opimizely – Really easy A/B testing
  • m-pathy – easy mouse tracking and UX tool
  • MouseFlow – affordable mouse tracking
  • EyeQuant – EyeTracking based on historical data
  • PlanBCD – Crowd Input for A/B testing
  • GoodUI – some brilliant ideas which you should test first
  • Qualaroo – Insights to Improve Your Website
  • 32 CRO Tools – Selection of quantitative, qualitative and workflow tools
  • BloomReach – related products & searches
  • Chi² Test – by Evan Miller
  • HotJar – All in one toolbox incl. heatmaps, forms, polls, etc



Data Visualization & Infographics

SEO 101

Link Building

Bing.com Links

Yandex Links

Google Papers & Help

Google Tools & Products

Personal Data

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