This is a selection of good resources that I needed to use more than once. Usually as different people still have the same questions. While the tools that are linked are rather a representative market overview, most of the other ressources are more of a recommendation by me. A lot of good reads in there.

You are missing something in here and think I could like it? Tell me.

Page Speed


OnPage Tools

Ranking Tracking and Visibility

Organic Ranking Volatility & Algorithmic flux

Backlink Index Tools

  • ahrefs.com – My preferred analysis and monitoring tool, though the next one is not really worse
  • MajesticSEO.com – Does the same, I just like ahrefs.com more
  • LRT – LinkResearchTools: More predifined reports and some tutorials what to check
  • Google WMT – Still better than nothing…
  • Bing WMT – Additional data to Google WMT
  • WebMeUp – another nice tool for backlink analysis

Technical SEO


Monitoring (Uptime)

Load Testing

  • Blitz.io – Load Testing from the cloud (or just killing your server)

Tech Stats

Market Research

Competitive Intelligence

  • Verify1st – spy activities and websites of the competition
  • Netcomber – refacturing the Google Domain Network Tool
  • SimilarWeb – nice insights in websites of your competition
  • Quantcast – traffic insights to 3rd pary websites
  • Compete – similar tool

Social Intelligence

Ad Intelligence & Keyword Discovery

Search Engines & Crawling Tools

  • Nerdydata.com – Source Code Search Enginge
  • Showdan – Lets you look for certain software or server configurations and possibly find vulnurable machines
  • SpiderFoot – Open Source Footprinting Tool

Facebook Advertising

Conversion Rate & UX

  • 18 Tools for CRO – stateofdigital.com
  • BounceExchange – Stop visitors from bouncing (Love this tool!)
  • CrazyEgg – Eye Tracking & Heatmaps
  • Kampyle – Get feedback easily
  • Opimizely – Really easy A/B testing
  • m-pathy – easy mouse tracking and UX tool
  • MouseFlow – affordable mouse tracking
  • EyeQuant – EyeTracking based on historical data
  • PlanBCD – Crowd Input for A/B testing
  • GoodUI – some brilliant ideas which you should test first
  • Qualaroo - Insights to Improve Your Website
  • 32 CRO Tools – Selection of quantitative, qualitative and workflow tools
  • BloomReach – related products & searches



Data Visualization & Infographics

SEO 101

Link Building

Bing.com Links

Yandex Links

Google Papers & Help

Google Tools & Products

Personal Data

More useful Links: Shopping | Reise & Verkehr | Hosting & Domain Names

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Über den Verfasser: 

Philipp war 6 Jahre lang Search Strategist und Product Manager bei Idealo.de. In seiner Funktion als Suchmaschinenspezialist hat er sich vor allem mit den Themen Crawlability, Accessability und OnPage-Optimierung von Webseiten mit mehr als einer Million SubPages befasst. Seit 2011 ist Philipp Klöckner als Angel Investor und Search Consultant tätig und teilt seine Erfahrung in den Bereichen Search (Paid/Organic), Comparison Shopping und Business Intelligence mit Verlagshäusern, eCommerce-Webseiten und Start-Ups.

About the author: Philipp has been product manager and inhouse SEO at the market leading price comparision in Germany (Idealo.de) for 6 years. He specializes in the fields of accessability, crawlability and onpage optimization of websites with 1M+ subpages. Since 2011 Philipp Klöckner focuses on search consultancy to share his experience in search (paid/organic), comparison shopping und business intelligence with publishing houses, e-commerce companies and start-ups as an independent consultant and angel investor.

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