Pipliothek
This is a selection of good resources that I needed to use more than once. Usually as different people still have the same questions. While the tools that are linked are rather a representative market overview, most of the other ressources are more of a recommendation by me. A lot of good reads in there.
You are missing something in here and think I could like it? Tell me.
Page Speed
- The Performance Golden Rule – Steve Souders – Developer of YSlow on Page Speed
- Web Performance Best Practises – Important tipps at Google Developers
- Best Practices – by Yahoo!
- 14 Rules for Faster-Loading Web Sites – Golden Rules (Steve Souders)
- PageSpeed Insights – PageSpeed Analysis by Google
- Akamai Studie – About the implication of slow pages on customer satisfaction
- WebPageTest – PageSpeed analysis using different browsers and server locations
- YSlow – Browser Plugin to optimize page speed
- SmushIt - Shrinks images to the optimal size
- PageSpeed AddOn – by Google
Sharability
- Facebook OpenGraph – Gives you control over the appearance of your URLs once they become shared or liked
- Open Graph Debugger – Check what you’re sending
- Social Plugins by Facebook – All buttons, boxes and plugins you might want to use
- Twitter Cards – Same for twitter.com
- Interactive G+ Posts – And for G+
OnPage Tools
- OnPage.org- by Marcus Tandler & Team
- Sistrix Optimizer – by Johannes Beus aka. Sistrix
- Strucr – by Tobias Schwarz
- ScreamingFrog – Easy Crawling (Guide)
- XENU Link Sleuth – by Tilman Hausherr
- SEO Toolkit – by Microsoft
- Wave – XRay Tool
Backlink Index Tools
- ahrefs.com – My preferred analysis and monitoring tool, though the next one is not really worse
- MajesticSEO.com – Does the same, I just like ahrefs.com more
- LRT – LinkResearchTools: More predifined reports and some tutorials what to check
- Google WMT – Still better than nothing…
Technical SEO
- .htaccess – 10 Snippets you might want to use
- Guide to Rich Snippets & Schema.org – by SEOGadget
Linkbuilding
- 131 Legitimate Link-Building-Strategies – A lot of ideas by Julie Joyce
- 18 Essential Ressources – comprehensive lists of linkbuilding posts
- 50+ Creative link building ideas – pointblankSEO.com
Monitoring (Uptime)
- Pingdom – Uptime and Page Speed Monitoring
- Mon.itor.us – Uptime & Page Speed
Load Testing
- Blitz.io – Load Testing from the cloud (or just killing your server)
Tech Stats
- BrowserScope.org – comparing browser performance?
- BuiltWith Technology Usage – market shares of CMS, technologies, AdNetworks and tracking solutions
- InternetWorldStats.com – internet usage, penetration, population etc
Market Research
- Google Globalmarketfinder – Lets you translate keywords automatically and estimates search volume for dozens of markets
- BI Intelligence – Market Shares Tablet, Mobile, Online Advertising, etc…
- The Daily Gieselmann – Identifying consistent growth
Competitive Intelligence
- Verify1st – spy activities and websites of the competition
- Netcomber – refacturing the Google Domain Network Tool
- SimilarWeb – nice insights in websites of your competition
Social Intelligence
- SocialBakers.com – Track all social networks
- CircleCount.com – Track G+ followers
- TwitterCounter.com - Track Twitter Followers
- FollowerWonk – Find influential Twitter profiles
- Klout – Measure social influence of People
- SocialMention – Track mentions and sentiment of your brand
- TalkWalker – Track mentions just like with Google Alerts
- Comparison of Social Tools – german only
Ad Intelligence
- WhatRunsWhere.com – spy on your competitions GDN ads
- AdGooroo.com - Analyse PPC Campaigns (and more)
- SEMRush.com – Analyse PPC Campaigns
- KeywordSpy.com – Analyse PPC Campaigns
- YouTube Keyword Tool – guess what?
- DoubleClick Rich Media Gallery – Benchmark your display campaign
Misc
- BounceExchange – Stop visitors from bouncing (Love this tool!)
- CrazyEgg – Eye Tracking & Heatmaps
- Kampyle – Get feedback easily
- Opimizely – Really easy A/B testing
- VisualWebsiteOptimizer – simple A/B tests incl. heatmaps
- Curebit – lean refer a friend program
- m-pathy – easy mouse tracking and UX tool
- Rubular.com – check RegExp
- CustomReportSharing.com – Find one-click Google Analytics reportings
- 100 Tools for Devs – Anything you need to code
SEO 101
- Guide to advanced SEO – by Neil Patel
- Google Webmaster Academy – really basic
- Beginners Guide to SEO – SEOmoz
- 96 SEO Quick Wins – by BlueGlass
Link Building
- 33 Links and how to get them – Justin Briggs
Google Papers
More useful Links: Shopping | Reise & Verkehr
Pipliothek,
Über den Verfasser: Philipp Klöckner
Philipp war 6 Jahre lang Search Strategist und Product Manager bei Idealo.de. In seiner Funktion als Suchmaschinenspezialist hat er sich vor allem mit den Themen Crawlability, Accessability und OnPage-Optimierung von Webseiten mit mehr als einer Million SubPages befasst. Seit 2011 ist Philipp Klöckner als Angel Investor und Search Consultant tätig und teilt seine Erfahrung in den Bereichen Search (Paid/Organic), Comparison Shopping und Business Intelligence mit Verlagshäusern, eCommerce-Webseiten und Start-Ups.
About the author: 
Philipp has been product manager and inhouse SEO at the market leading price comparision in Germany (Idealo.de) for 6 years. He specializes in the fields of accessability, crawlability and onpage optimization of websites with 1M+ subpages. Since 2011 Philipp Klöckner focuses on search consultancy to share his experience in search (paid/organic), comparison shopping und business intelligence with publishing houses, e-commerce companies and start-ups as an independent consultant and angel investor.
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